Services

Website design & build

Website design & build

Website design & build

New websites and full rebuilds, from UX and UI to build, designed around your audience and what they need.

Redesigned homepage with typography, palette and before/after controls

Delivered for and partnered with

BeutaMicrosoftDiorJacobsMonclerVF CorporationASOSLiverpool FCQuiet OwlGoodnotesParleeUnilever

Everything thought through, so it converts from day one

Everything thought through, so it converts from day one

Everything thought through, so it converts from day one

A new site or a replacement, you get the whole picture: a clear strategy for your audience, UX that guides them, UI that looks the part and a site developed and ready to launch.

One senior-led team, nothing for you to piece together, from a five-page site to thousands of pages. Moving from an existing site? The migration is planned so your search traffic comes with you.

Case studies

Recent website projects

Recent website projects

Recent website projects

Strategy, UX, UI and development from one team, and the results that followed.

All work

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Jacobs case study
Jacobs case study
Jacobs
+56%organic search click-through rate
B2BInformation architectureUXUIInteraction design
Interaction Metrics case study
Interaction Metrics case study
Interaction Metrics
SaaSCROUX copywritingUX wireframesUI prototypingBranding
Beuta case study
Beuta case study
Beuta
SaaSUXIAWireframesCROUI
He took great pride in the quality of his work and supported us until the very end.

Ben has the ability to decode your needs and deeply understands the digital environment and customer behaviour, which is magical for people who aren't savvy in this area. He took great pride in the quality of his work and supported us until the very end to make sure the implementation was done to the highest standard.

Anna Bory

CEO, Duolab

All reviews
Anna Bory

2 wks

UX & UI, start to finish

Is your website holding back sales?

What we offer

Everything a new website needs to perform

Everything a new website needs to perform

Everything a new website needs to perform

UX planned around your audience

Site structure, user journeys and pages planned around what your customers need to see before they buy or inquire.

Navigation that makes sense

Visitors find what they came for, however much content you have.

UI that earns trust

A site that looks like the business you are and gives visitors confidence in it.

Built and ready to launch

Developed, checked on every device and handed over working.

Found by Google and AI

Structured so Google and AI assistants can read and recommend you, with redirects planned to keep your traffic.

A site that grows with you

New pages, products and content slot in without another redesign.

Why Edge Gen

Why work with us

Why work with us

Why work with us

Senior-led, hands-on

The person who diagnoses the problem designs the fix. Your project isn’t handed down to project managers or juniors.

Consultative, start to finish

We listen first, get to the root of the problem and explain the thinking behind every decision.

Proactive by default

If we spot a problem, we bring the fix with it. Nothing sits waiting for a reminder.

A win for both of us

Most of our work comes from referrals and repeat clients. That only happens when your site sells more.

How it's priced

Priced to fit the job

Priced to fit the job

Priced to fit the job

Pricing is flexible. Every option is priced before we start, so there are no surprises.

Website conversion audit

From $1,000

An annotated review of the pages that are costing you sales.

Your problem pages or funnel

Issues marked on screenshots

Ranked by severity

A recommended fix for each

Walkthrough call

A project

Quoted after one call

A full redesign and build, from structure to launch.

Fixed quote before we start

No hourly billing

Design and build together

Timeline agreed up front

Ongoing

Monthly · no long contract

Regular improvements once the new site is live.

Monthly changes to your key pages

Monthly reporting on what moved

Priority on your roadmap

Pause or stop with 30 days' notice

FAQ

Questions about website redesigns

Questions about website redesigns

Questions about website redesigns

It depends on how many pages you need, your platform, and whether we build it or your developer does. One call is enough for a fixed quote, and audits start from $1,000.

When the site itself is holding back sales and fixing single pages won't solve it. If only one or two pages are failing, fix those instead.

Yes. Many projects start from zero: a new business, brand or product line. We plan the structure, design it and build it, ready to launch.

Yes. UX is how the site is structured and how people move through it. UI is how it looks and feels. We do both, then build it or hand it to your developer.

Design and UX for a typical store takes 2 to 3 weeks, and sites have gone live in under a month. Larger sites take longer: a 3,800-page rebuild took 16 weeks. Build and sign-off depend on your developer and how quickly content comes back.

It shouldn't if the migration is planned properly. Rankings can move for a few weeks while Google recrawls the site, but mapping every redirect and carrying your content across protects the traffic you've earned.

We build every site so AI tools can read it: clear page structure, structured data and content that answers the questions your audience asks. No one can guarantee an AI mention, but a site AI can't read won't get one.

Only if it's built to bring in more business. A redesign that only changes how the site looks rarely pays for itself.

Shopify and Framer are the ones we use most, and we can build on almost any platform.

Yes. We build it so your team can update content without a developer.

We talk through your business, your site and what you want it to do. If we're a good fit, you get a fixed quote after the call, with no obligation.

Let's plan a site that sells

Let's plan a site that sells

Let's plan a site that sells

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