Services
New websites and full rebuilds, from UX and UI to build, designed around your audience and what they need.

Delivered for and partnered with
A new site or a replacement, you get the whole picture: a clear strategy for your audience, UX that guides them, UI that looks the part and a site developed and ready to launch.
One senior-led team, nothing for you to piece together, from a five-page site to thousands of pages. Moving from an existing site? The migration is planned so your search traffic comes with you.
Case studies
Strategy, UX, UI and development from one team, and the results that followed.
All work
→
He took great pride in the quality of his work and supported us until the very end.
Ben has the ability to decode your needs and deeply understands the digital environment and customer behaviour, which is magical for people who aren't savvy in this area. He took great pride in the quality of his work and supported us until the very end to make sure the implementation was done to the highest standard.
Anna Bory
CEO, Duolab

2 wks
UX & UI, start to finish
Is your website holding back sales?
What we offer
UX planned around your audience
Site structure, user journeys and pages planned around what your customers need to see before they buy or inquire.
Navigation that makes sense
Visitors find what they came for, however much content you have.
UI that earns trust
A site that looks like the business you are and gives visitors confidence in it.
Built and ready to launch
Developed, checked on every device and handed over working.
Found by Google and AI
Structured so Google and AI assistants can read and recommend you, with redirects planned to keep your traffic.
A site that grows with you
New pages, products and content slot in without another redesign.
Why Edge Gen
Senior-led, hands-on
The person who diagnoses the problem designs the fix. Your project isn’t handed down to project managers or juniors.
Consultative, start to finish
We listen first, get to the root of the problem and explain the thinking behind every decision.
Proactive by default
If we spot a problem, we bring the fix with it. Nothing sits waiting for a reminder.
A win for both of us
Most of our work comes from referrals and repeat clients. That only happens when your site sells more.
How it's priced
Pricing is flexible. Every option is priced before we start, so there are no surprises.
Website conversion audit
From $1,000
An annotated review of the pages that are costing you sales.
Your problem pages or funnel
Issues marked on screenshots
Ranked by severity
A recommended fix for each
Walkthrough call
A project
Quoted after one call
A full redesign and build, from structure to launch.
Fixed quote before we start
No hourly billing
Design and build together
Timeline agreed up front
Ongoing
Monthly · no long contract
Regular improvements once the new site is live.
Monthly changes to your key pages
Monthly reporting on what moved
Priority on your roadmap
Pause or stop with 30 days' notice
FAQ
It depends on how many pages you need, your platform, and whether we build it or your developer does. One call is enough for a fixed quote, and audits start from $1,000.
When the site itself is holding back sales and fixing single pages won't solve it. If only one or two pages are failing, fix those instead.
Yes. Many projects start from zero: a new business, brand or product line. We plan the structure, design it and build it, ready to launch.
Yes. UX is how the site is structured and how people move through it. UI is how it looks and feels. We do both, then build it or hand it to your developer.
Design and UX for a typical store takes 2 to 3 weeks, and sites have gone live in under a month. Larger sites take longer: a 3,800-page rebuild took 16 weeks. Build and sign-off depend on your developer and how quickly content comes back.
It shouldn't if the migration is planned properly. Rankings can move for a few weeks while Google recrawls the site, but mapping every redirect and carrying your content across protects the traffic you've earned.
We build every site so AI tools can read it: clear page structure, structured data and content that answers the questions your audience asks. No one can guarantee an AI mention, but a site AI can't read won't get one.
Only if it's built to bring in more business. A redesign that only changes how the site looks rarely pays for itself.
Shopify and Framer are the ones we use most, and we can build on almost any platform.
Yes. We build it so your team can update content without a developer.
We talk through your business, your site and what you want it to do. If we're a good fit, you get a fixed quote after the call, with no obligation.
Other services
Conversion rate optimization
→
Shopify & ecommerce design
→
Landing pages for paid traffic
→
UX & CRO audits
→
White-label UX & CRO for agencies
→





