Delivered for and partnered with
Your store has seconds to show a shopper what you sell, why it's worth the price and how to buy it. We design and build Shopify and custom stores that do that on every page, from the homepage to checkout.
One product page or a full store, built by us or handed to your developer.
What we offer
Product pages that sell
Pages that show the product, justify the price and answer doubts before a shopper has to ask.
Collections that are easy to shop
Shoppers find the right product quickly, however large your range.
Higher order values
Bundles, upsells and offers presented so shoppers choose to spend more.
A faster checkout
A short, clear path from cart to order, with no surprises on the way.
Mobile-first design
Designed for the phone first, where most of your shoppers are.
Shopify design and build
Built on Shopify or a custom platform, by us or with your developer.
Why Edge Gen
Revenue-led design thinking
Every page we design has one aim: more of your shoppers buying. Design, UX and copy all work toward it.
20 years in ecommerce
We've designed stores for brands worldwide, from startups to multinationals. That knowledge of what works goes into every project.
Built for speed
Design and UX for a full Shopify store takes 2 to 3 weeks. A single page is designed within a week.
Consultative, start to finish
We care how your business does, not just how the store looks. You get a partner who understands what makes a website sell.
The final result came out exactly as we envisioned: clean, intuitive and high-performing.
Kyle Yeager
Digital Director, Beuta
How it's priced
Pricing is flexible. Every option is priced before we start, so there are no surprises.
Website conversion audit
From $1,000
An annotated review of the pages that are costing you sales.
Your problem pages or funnel
Issues marked on screenshots
Ranked by severity
A recommended fix for each
Walkthrough call
A project
Quoted after one call
A product page, a set of key pages or a full store.
Fixed quote before we start
No hourly billing
Design and build together
Timeline agreed up front
Ongoing
Monthly · no long contract
A set amount of work each month on your product, collection and checkout pages.
Monthly changes to your key pages
Monthly reporting on what moved
Priority on your roadmap
Pause or stop with 30 days' notice
FAQ
Usually because the store isn't answering two questions fast enough: is this worth the money, and which one is right for me. Shoppers who can't tell leave without buying.
Make the product pages do the selling. Clear pricing, proof, delivery details and answers to doubts next to the buy button do more than any app.
The average Shopify store converts at 1.4%, and the top 20% convert above 3.2% (Littledata). It varies by product and price, so your own numbers are the best starting point.
No. We design and build on Shopify and custom platforms.
Yes. Many projects start with the product page, because that's where the buying decision is made.
Yes. We hand over design files your developer can build from, and stay on hand while they do.
Design and UX for all the key pages takes 2 to 3 weeks. Build and sign-off depend on your developer and how quickly content comes back. Stores have gone live in as little as 25 days.
It depends on how many pages you need, your platform, and whether we build it or your developer does. One call is enough for a fixed quote, and audits start from $1,000.
Other services
Conversion rate optimization
→
Landing pages for paid traffic
→
Website redesign & build
→
UX & CRO audits
→
White-label UX & CRO for agencies
→
