AI-powered · conversion rate optimization · UX · Design & build
Strategy, design and build for ecommerce, SaaS and B2B websites.
Delivered for and partnered with
The experience behind every project
client revenue across projects
designing for conversion
projects delivered
The rest of the work
More work across ecommerce, SaaS and B2B
View all work
Working together has led to a transformation of how we approach CRO as an agency. Our team is more efficient, and our clients are growing faster than ever.
Services
Everything we do is built around your goals. These are the ways we deliver them.
All services
01
Conversion rate optimization
Fast fixes to the pages on your current site that are losing you sales.
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02
Shopify & ecommerce design
Online store design and builds on Shopify and custom platforms.
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03
Landing pages for paid traffic
Campaign pages that match the ad, the audience and the offer.
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04
Website redesign & build
Full rebuilds when a site needs more than fixes.
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05
UX & CRO audits
Annotated reviews of your key pages, issues ranked by severity, giving a clear roadmap.
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06
White-label UX & CRO for agencies
UX and CRO under your brand, on your client's timeline.
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Not sure where to start?
We review the pages that matter, whether that's one problem page or a whole funnel. You get a visual, annotated report, with issues ranked by severity and a clear fix for each.
Audits start from $1,000
Consultative approach
Ben Laurence · Founder, Edge Gen Consultancy
Working with Edge Gen isn't just hiring a design service. It's a consultancy that understands what makes a website sell. Briefs are essential, but you can't know what you don't know. Edge Gen spots those gaps
We've worked with brands worldwide, from startups to multinationals. That collective knowledge of what works and what doesn't goes into every new project.
About
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FAQ
Usually it's the site, not the traffic. Visitors land, can't find what they need fast enough, aren't convinced, and leave. The usual culprits are information in the wrong order, product pages that describe instead of sell, and too many steps to buy. Sometimes it is the traffic, with ads promising something the page doesn't deliver. We check both, then fix what's actually broken.
Find where visitors drop off, then fix what stops them. That usually means clearer messaging, a simpler path to buy or inquire, stronger product pages and proof in the right places. Get the changes live quickly, watch the numbers, and roll back anything that doesn't work.
It depends, and we won't guess before we've seen it. If your site is solid and one page is failing, we fix that page. If the site itself is holding back sales, patching pages won't solve it, and a new website is the better spend. A good mechanic doesn't quote for a new engine before lifting the hood. One call tells us which you need.
It depends on what your site needs. Fixing one page costs far less than rebuilding a whole site, and one call tells us which you need. You get a quote for the work your site actually needs. If you'd rather start smaller, a website conversion audit starts at $1,000 and shows exactly where you're losing sales.
Yes. Shopify CRO, design and build is a big part of our work, and Framer is our other specialty. We build on most other platforms too. On Shopify, sales are usually lost on the product page, the cart and mobile, so that's where the work starts. It isn't only ecommerce: we also work on lead-gen sites, SaaS sign-up flows and booking systems that take payment. If your website sells something, it's our kind of project.
Because fine doesn't last. The happy accidents that got you here wear off, competitors catch up, and revenue flattens. Every month on the old site is money you don't see. The businesses that keep growing are the ones that keep improving their site.
Not a number. What we can promise is experience. We've worked on businesses like yours, so we've seen what works and what doesn't, and that shortens the odds. Changes go live fast, so you see the effect quickly, and anything that doesn't work gets rolled back.
One team does the strategy, the design and the build. There are no handoffs to wait on and nothing gets lost between suppliers. Every deliverable, from a sitemap to an audit, is judged on one question: will this make the site sell more?
Fast, and right first time. We don't keep 9-to-5 hours, so work keeps moving while you're offline, and decisions don't sit in your inbox. Most problems we've seen before, so they get fixed first time rather than learned on your budget. A single page is usually done within a week, and design for a typical Shopify store takes two to three weeks. Larger sites are scoped case by case: Jacobs, at 3,800 pages, took 16 weeks.
We're AI-powered, not AI-led. AI speeds up research, analysis and first drafts, which is a big part of how we move this fast. The decisions stay human: what to fix, what to design and what goes live.








