Services
Delivered for and partnered with
01
Conversion rate optimization
Fast fixes to the pages on your current site that are losing you sales.
Best for: sites with traffic that should be selling more
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02
Shopify & ecommerce design
Online store design and builds on Shopify and custom platforms.
Best for: stores launching, relaunching or growing
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03
Landing pages for paid traffic
Campaign pages that match the ad, the audience and the offer.
Best for: brands spending on Google or Meta ads
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04
Website redesign & build
Full rebuilds when a site needs more than fixes.
Best for: sites the business has outgrown
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05
UX & CRO audits
Annotated reviews of your key pages, issues ranked by severity, giving a clear roadmap.
Best for: knowing what to fix before you spend
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06
White-label UX & CRO for agencies
UX and CRO under your brand, on your client's timeline.
Best for: agencies that need senior UX or CRO on a project
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Why Edge Gen
Revenue-led design thinking
Every decision is judged on one thing: whether it helps your website sell more.
20 years of experience
We've designed and rebuilt sites for brands worldwide, from startups to multinationals.
Built for speed
Most clients come to us because something is costing them sales now. We work to your timeline.
Consultative, start to finish
You see what we'd change and why before we start. If something doesn't fit how you work, push back.
The final result came out exactly as we envisioned: clean, intuitive and high-performing.

Kyle Yeager
Digital Director, Beuta
FAQ
If your site gets traffic but not enough sales, look at conversion rate optimization. If it needs more than fixes, look at a redesign. If you're not sure, book a call and we'll point you to the right one.
Yes, and most projects do. A store redesign usually includes landing pages, and an audit often leads into fixes.
Yes. We design and build, or we hand over designs your own developer can build from.
With a call. We look at your site, agree what needs to change, and send a fixed quote before any work begins.
It depends on the number of pages, the platform and whether we build or hand over to your developer. Every project is quoted after one call. If you want a number first, a UX & CRO audit starts from $1,000.
A single page is designed within a week. A full Shopify store takes 2 to 3 weeks to design. Larger sites are scoped on the call.

