Services

CRO, UX and design

CRO, UX and design

CRO, UX and design

Everything we do is built around your goals. These are the ways we deliver them.

Everything we do is built around your goals. These are the ways we deliver them.

Delivered for and partnered with

BeutaMicrosoftDiorJacobsMonclerVF CorporationASOSLiverpool FCQuiet OwlGoodnotesParleeUnilever

Why Edge Gen

Why work with us

Why work with us

Why work with us

Revenue-led design thinking

Every decision is judged on one thing: whether it helps your website sell more.

20 years of experience

We've designed and rebuilt sites for brands worldwide, from startups to multinationals.

Built for speed

Most clients come to us because something is costing them sales now. We work to your timeline.

Consultative, start to finish

You see what we'd change and why before we start. If something doesn't fit how you work, push back.

Case studies

See how it's worked for others

See how it's worked for others

See how it's worked for others

All work

→

Dior case study
Dior
EcommerceUX auditUX copyWireframesUI
Duolab case study
Duolab
EcommerceCROIAUXUIContent
The final result came out exactly as we envisioned: clean, intuitive and high-performing.

Kyle Yeager

Digital Director, Beuta

FAQ

Questions about working with us

Questions about working with us

Questions about working with us

If your site gets traffic but not enough sales, look at conversion rate optimization. If it needs more than fixes, look at a redesign. If you're not sure, book a call and we'll point you to the right one.

Yes, and most projects do. A store redesign usually includes landing pages, and an audit often leads into fixes.

Yes. We design and build, or we hand over designs your own developer can build from.

With a call. We look at your site, agree what needs to change, and send a fixed quote before any work begins.

It depends on the number of pages, the platform and whether we build or hand over to your developer. Every project is quoted after one call. If you want a number first, a UX & CRO audit starts from $1,000.

A single page is designed within a week. A full Shopify store takes 2 to 3 weeks to design. Larger sites are scoped on the call.

Could your website be doing more?

Could your website be doing more?

Could your website be doing more?

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