About
Twenty years of strategy, design and build for ecommerce, SaaS and B2B websites that have to sell.
client revenue across projects
designing for conversion
projects delivered
referral & repeat work
Delivered for and partnered with
The founder
Founder, Edge Gen Consultancy
“Great web design should make a business money, not just look good. That's why I started Edge Gen. Twenty years in conversion-led design, from simple shops to complex funnels, taught me how buyers think and what makes them act. I've worked in-house, agency-side and as a consultant, up to creative director, and never stopped designing. I still keep my hands on the work, and on what's new.”
See the work
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How we work
Startup or multinational, we work the way you do. Just faster than you're used to.
01
We listen first
The first call is about your problem, not our portfolio. We go deep on the research and data.
02
Consultants, not just design work
Hired for a product page, you'll still hear about the checkout. Every problem on a site is a design decision, so we fix as many as we can.
03
Fast. Seven days a week
We don't keep 9-to-5 hours. Send feedback at the end of your day and wake up to the next round.
04
Proactive by default
We flag problems and opportunities before you have to ask, and bring a recommendation with them. The decision stays yours.
05
AI-powered, expert-checked
AI speeds up the research and analysis. Twenty years of judgment decides what goes live.
06
Your win is our win
When your site sells more, you grow, and you tell people about us. That's the whole model.
What we do
One page or a full rebuild, each project gets the people it needs. These are the ways we deliver it.
Conversion rate optimization
Fast fixes to the pages on your current site that are losing you sales.
Shopify & ecommerce design
Online store design and builds on Shopify and custom platforms.
Landing pages for paid traffic
Campaign pages that match the ad, the audience and the offer.
Website redesign & build
Full rebuilds when a site needs more than fixes.
UX & CRO audits
Annotated reviews of your key pages, issues ranked by severity, giving a clear roadmap.
White-label UX & CRO for agencies
UX and CRO under your brand, on your client's timeline.
Our stack
Who we work for
Luxury fashion
Ecommerce
Engineering
Hospitality
Fintech
Healthcare
SaaS
B2B lead gen
Ben took the brief further and gave me a very professional solution that answered the big picture. He deeply understands the digital environment and customer behaviour.
