With 20 years in the industry, Ben Laurence founded Edge Gen Consultancy on a simple belief — great design should drive business performance, not just look good.
Specialising in CRO-first design for eCommerce, SaaS, and technical B2B funnels, we've delivered 350+ projects for global brands including Dior, Microsoft, ASOS, and Jacobs.
We don't just design clean interfaces. We uncover conversion leaks, simplify friction-heavy funnels, and rebuild digital experiences that drive measurable results.
Performance-led. End to end.
Partnered and delivered for
