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When a site is holding back sales, fixing single pages isn't enough. We rebuild the structure, content and design around how your buyers decide, so the whole site sells.
One team designs and builds it, from a five-page site to thousands of pages, and your search rankings are protected through launch.
What we offer
A site built around your buyers
Structure and pages planned around what your customers need to see before they buy or inquire.
Navigation that makes sense
Visitors find what they came for, however much content you have.
Design that earns trust
A site that looks like the business you are and gives buyers confidence in it.
Built and ready to launch
Developed, checked on every device and handed over working.
Search rankings protected
Redirects and launch planning that keep the traffic you already have.
A site that grows with you
New pages, products and content slot in without another redesign.
Why Edge Gen
Revenue-led design thinking
A new website is only worth it if it brings in more business. Every decision we make is aimed at that.
20 years of experience
We've rebuilt sites for brands worldwide, from startups to multinationals. That knowledge of what works goes into every project.
Built for speed
Most clients come to us because the site is costing them sales now. We work to your launch date, not a fixed process.
Consultative, start to finish
We care how your business does, not just how the site looks. You get a partner who understands what makes a website sell.
He has the ability to decrypt your needs and deeply understand the digital environment and customer behavior, which is magical for people who are not savvy in this area.
Anna Bory
Marketing Director, Duolab
How it's priced
Pricing is flexible. Every option is priced before we start, so there are no surprises.
Website conversion audit
From $1,000
An annotated review of the pages that are costing you sales.
Your problem pages or funnel
Issues marked on screenshots
Ranked by severity
A recommended fix for each
Walkthrough call
A project
Quoted after one call
A full redesign and build, from structure to launch.
Fixed quote before we start
No hourly billing
Design and build together
Timeline agreed up front
Ongoing
Monthly · no long contract
Regular improvements once the new site is live.
Monthly changes to your key pages
Monthly reporting on what moved
Priority on your roadmap
Pause or stop with 30 days' notice
FAQ
When the site itself is holding back sales and fixing single pages won't solve it. If only one or two pages are failing, fix those instead.
Design and UX for a typical store takes 2 to 3 weeks, and sites have gone live in under a month. Larger sites take longer: a 3,800-page rebuild took 16 weeks. Build and sign-off depend on your developer and how quickly content comes back.
Not if the launch is planned properly. We map every redirect and carry your content across, so you keep the traffic you have.
Only if it's built to bring in more business. A redesign that only changes how the site looks rarely pays for itself.
Shopify and Framer are the ones we use most, and we can build on almost any platform.
Yes. We build it so your team can update content without a developer.
It depends on how many pages you need, your platform, and whether we build it or your developer does. One call is enough for a fixed quote, and audits start from $1,000.
Other services
Conversion rate optimization
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Shopify & ecommerce design
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Landing pages for paid traffic
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UX & CRO audits
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White-label UX & CRO for agencies
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