3x Conversions Through a Strategic Rebrand and Optimized Web Experience
Previously branded as 'The Rustic Grove,' the store specializes in custom-made wooden desks, with a strong focus on the gamer market. The client sought a rebrand to better align with this demographic and a website overhaul to improve conversions.
My role
UX Auditing / UX copywriting / UX Wireframes / UI prototyping / Branding
UX Auditing / UX copywriting / UX Wireframes / UI prototyping / Branding
Site: www.solidspace.uk
PDP Clean and Clear
The updated product page UI enhances usability and visual appeal by refining key elements on the product panel and removing visual clutter. These improvements reduce friction and create a cleaner interface, encouraging clearer and faster decision-making.
Branding: Creating a Cohesive Identity Aligned with Audience Aspirations
To rebrand the store and better appeal to the gamer demographic, I conducted a thorough competitor analysis to understand industry trends and standards. This analysis provided insights into what resonates with the target audience and helped identify gaps in the current branding.
I explored the audience's aspirations to create a brand that connects with gamer culture while maintaining a premium feel for custom wooden desks. Through brainstorming and mood boards, I refined several logo and brand iterations, testing color palettes, typography, and iconography to align with this vision.
I explored the audience's aspirations to create a brand that connects with gamer culture while maintaining a premium feel for custom wooden desks. Through brainstorming and mood boards, I refined several logo and brand iterations, testing color palettes, typography, and iconography to align with this vision.
The final design features a bold, modern logo and a carefully chosen color palette that captures the target audience's energy, resulting in a cohesive and visually striking brand that stands out in a competitive market.
Transformative UX/UI Design for CRO Efficiency
I crafted detailed wireframes and high-fidelity UI prototypes for both desktop and mobile, aimed at elevating the user journey and optimizing navigation flow.
Each element was tailored for the Shopify platform, ensuring a smooth and efficient implementation that aligns with both brand identity and user expectations.
Results: A Successful Rebrand Launch & 3x Growth in Conversions
The brand relaunch and website overhaul were successfully completed within the set timeframe, resulting in a revitalized identity that resonates with the target audience.
Post-launch analytics show a notable increase in overall conversions, with mobile conversions experiencing a substantial surge with three times the revenue.
Post-launch analytics show a notable increase in overall conversions, with mobile conversions experiencing a substantial surge with three times the revenue.
The streamlined user experience and strategic CRO enhancements have driven higher engagement rates, reduced bounce rates, and improved the overall customer journey.
